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Why You Must Win First and Then Negotiate Jun 25, 2025

Too many sellers make the mistake of negotiating to win the deal — instead of winning the deal before they negotiate.

Here’s the truth:

If you haven’t already won the buyer’s mind and trust, you're ...

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The 4 Levels of Sales Negotiation and How to Win at Each One Jun 17, 2025

Not all negotiations are created equal.

To win more (and protect your value), you need to recognise which level you're negotiating on and adapt your strategy accordingly.

Here are the 4 levels of sa...

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Ever Felt Emotionally Rattled in a Deal? May 20, 2025

Buyers Play Games and Great Sellers Stay Calm.

Let’s be honest some buyers know exactly how to push your buttons.

They delay. They ghost.

They say things like:

“You’re too expensive.”

“We’re revi...

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Funny Money: Why Every Seller Needs a Give-Take List Apr 19, 2025

Have you ever felt like you were giving too much away in a deal… and getting nothing back?

Welcome to the world of Funny Money — all those add-ons, extras, and favours that feel free, but cost you re...

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