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The 7 Immutable Rules of Sales Negotiation and Why They Matter Aug 12, 2025

Sales negotiation isn’t a game of who can talk last. It’s a skill and the best sales people know that the deal is won before the paperwork hits the table.

Here are the 7 immutable rules I teach sales...

My demonstrable ability to lead high performance teams to new levels in the highly competitive and dynamic technology industry has earned me the reputation as a champion sales and people leader, building +30% year on year growth over the past 6 years. I am a proven leader with an excellent reputation in driving growth, increasing team performance, and maximising profitability. A highly talented and professional ANZ Enterprise Sales Manager with 20+ years’ sales and marketing experience with medium to large ANZ organisations who brings a vast working knowledge and deep expertise in sales leadership, sales discipline, and supporting clients across every operational level. For almost 18 months, I have served as the New Zealand Country Manager for Lánluas Consulting, a leading provider of TechnologyOne ERP and Human Resource & Payroll consulting services in New Zealand, Australia, and the United Kingdom. Employing a passion for driving and delivering technology innovation and adopting best practices to fuel growth and gain a competitive advantage, my ability to bring the best outcomes from the sales team and provide the greatest impact to the clients, business partners, and importantly, the organisations that have employed me has brought a major advantage in achieving outstanding sales growth and customer success. Leveraging 20+ years of sales and marketing experience as a hands-on sales leader, mentor and coach in medium sized organisations across Australia and New Zealand, and a sales strategist, I drive business vision and growth. Creative, with intense work ethic and drive, I operate with a fierce spirit, relentlessness, and flexibility. Offering experience in Saas, cloud computing, enterprise resource planning, payroll, and workforce management, I have repeatedly over-performed against annual sales quotas, coached people to become high performance and highly sort after sales professionals, and over-achieved against business KPI's.

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