You Don’t Lose Deals Because of Logic. You Lose Them Because of Emotion.
May 06, 2025As sellers, we think we’re being rational — but in high-pressure moments, it’s often emotion running the show.
Here are 7 disruptive emotions that silently kill deals (and careers) — and how to rise above them:
- Fear – of rejection, of pushing too hard, of losing the deal.
Solution: Trust your process. Courage builds influence.
- Doubt – second-guessing your price, your value, your worth.
Solution: Anchor in real outcomes. Evidence beats insecurity.
- Frustration – when deals stall or buyers ghost.
Solution: Breathe. Reframe. Get curious instead of reactive.
- Desperation – chasing instead of leading.
Solution: Remember your power. You’re the solution, not a beggar.
- Ego – trying to win the argument, not the deal.
Solution: Stay focused on the outcome, not being right.
- Resentment – taking buyer tactics personally.
Solution: Detach. This is business, not a therapy session.
- Impatience – rushing the process and skipping steps.
Solution: Slow down to speed up. Discipline creates momentum.
Mastering these emotions is the real edge in sales.
You can know your playbook, pricing, and pitch — but if you lose your head, you’ll lose your leverage.
Emotional discipline is a sales superpower.
Build it. Practice it. Protect it.
Stay connected with news and updates!
Join my mailing list to receive the latest news and updates from me.
Don't worry, your information will not be shared.
I hate SPAM. I will never sell your information, for any reason.
