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Creating a Sales Cadence that Actually Works

Jul 01, 2025
 

Too many salespeople confuse “activity” with “progress.”

Sending a few emails, leaving a voicemail, and then crossing your fingers?

That’s not a sales cadence. That’s wishful thinking.

A true sales cadence is intentional. It’s structured, and it reflects the reality that buyers are BUSY, not necessarily uninterested.

Here’s the daily cadence framework I use and coach others on:

Day 1: Personalised email + LinkedIn connect + short business message

Day 2: Follow-up email with value (not a sales pitch!)

Day 3: Phone call + voicemail

Day 5: Send relevant article, case study, or customer story

Day 7: Call again (no voicemail this time)

Day 10: “Breakup” email — polite, direct, and professional

Key tips to make your cadence work:

  • Mix your mediums: Use email, phone, LinkedIn, even SMS if relevant.
  • Lead with value: Show them WHY they should care. Every touchpoint should teach them something new.
  • Track and optimise: If it’s not getting replies, change the message or the timing. Don’t just rinse and repeat.
  • Be human: Cadence should feel like conversation, not automation.

Consistency wins. Cadence creates momentum. And the reps who follow through with discipline are the ones closing deals — not chasing ghosts.

If you’re struggling to get responses, maybe it’s time to revisit your cadence.

https://www.youtube.com/@Steve-Victor 

 

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