Creating a Sales Cadence that Actually Works
Jul 01, 2025Too many salespeople confuse “activity” with “progress.”
Sending a few emails, leaving a voicemail, and then crossing your fingers?
That’s not a sales cadence. That’s wishful thinking.
A true sales cadence is intentional. It’s structured, and it reflects the reality that buyers are BUSY, not necessarily uninterested.
Here’s the daily cadence framework I use and coach others on:
Day 1: Personalised email + LinkedIn connect + short business message
Day 2: Follow-up email with value (not a sales pitch!)
Day 3: Phone call + voicemail
Day 5: Send relevant article, case study, or customer story
Day 7: Call again (no voicemail this time)
Day 10: “Breakup” email — polite, direct, and professional
Key tips to make your cadence work:
- Mix your mediums: Use email, phone, LinkedIn, even SMS if relevant.
- Lead with value: Show them WHY they should care. Every touchpoint should teach them something new.
- Track and optimise: If it’s not getting replies, change the message or the timing. Don’t just rinse and repeat.
- Be human: Cadence should feel like conversation, not automation.
Consistency wins. Cadence creates momentum. And the reps who follow through with discipline are the ones closing deals — not chasing ghosts.
If you’re struggling to get responses, maybe it’s time to revisit your cadence.
https://www.youtube.com/@Steve-Victor
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