Improve Your Power Position in Deals
Jul 08, 2025Align These 3 Sales Processes or Risk Losing Control.
Sales isn’t just about hustle.
It’s about alignment and the most powerful position in any deal comes when these 3 processes are working together:
- The Buyer’s Buying Process
What internal steps do they need to take? Who’s involved? What are the approvals?
If you don’t know this, you’re flying blind and you’ll get blindsided.
- Your Sales Process
Are you qualifying hard enough? Are you aligning your steps to the buyer’s?
This is your rhythm and your system to stay in control and sell with intent.
- The Negotiation Process
Are you building value early? Creating give/take clarity? Managing decision stages with confidence?
Too many sellers treat negotiation like a last-minute scramble instead of a strategic process that runs in parallel.
When these three processes are aligned:
- You forecast with accuracy
- You close with confidence
- You protect value and win faster
But if they’re out of sync?
You chase ghosts. You cave too soon. You lose deals that were “sure things.”
Power in sales doesn’t come from pressure, it comes from process.
Align these three sales processes, and watch how much smoother your deals run.
Need help mapping your process to real-world buyer behaviour? Let's connect.
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